A marketing mentor guides teams

When a marketing manager is scrambling to keep up, a marketing team can’t focus, or someone with little experience has been charged with directing ongoing marketing, it’s time for a marketing mentor.

We collaborate with marketing managers, leaders and teams to brainstorm, inspire and direct the marketing program. We help in-house marketers find and apply the tactics and messages that will reach the right audiences.

5 reasons for marketing mentorin

Higher staff job satisfaction and staff retention


The mentee will feel like the company has an interest in, and supports, their personal development – lessening the need to seek a career move elsewhere. It can provide fresh thinking and new perspectives to enrich marketing strategies and tactics

More confident and informed decision makers take better decisions

A young marketer may have a lot of enthusiasm and different, novel approaches to marketing and business challenges. This kind of experimentation and a certain degree of risk-taking can reap real rewards, however a little guidance can make all the difference to an initiative’s success.

Better channels of communication within your business

A junior member of the team may have a problem they don’t feel comfortable bringing up with their manager. With a mentor, they have someone more senior who they can confide in and who can advise them on a solution or who can let the relevant people know in good time to help them find a resolution.

Improved staff attraction and talent retention


A foundation of solid mentoring relationships and employee support/trainings shows that you engage in your employees’ career development. Communicate this on your careers page and build a more attractive employee profile for ambitious marketing professionals looking to join your business.

Increased knowledge transfer and employee productivity

What differentiates a talented new starter from an equally talented old hand? Knowledge of the business, its objectives, how internal processes work, who to go to get x y and z done. 

How much better could your new employee perform if they had someone to improve their insider knowledge? 

our expertise

Consider full scepter your “on call” VP of Marketing

From big picture strategy and positioning; to the “how to” direction to integrate social media effectively; to aligning the offline and online brand; we will provide what’s needed to focus efforts where they will have the biggest impact on your bottom line. As a marketing mentor we are the sounding board and catalyst for new ideas and action-oriented, results-producing marketing.

WHY HIRE A MARKETING MENTOR?

•   Train and guide young team members in best marketing practices

•   Gain a professional, objective review of your current marketing

•   Plan, guide, choose and direct new marketing programs for new audiences, products or services

•   Explore new directions for digital, social, web or inbound marketing

•   Grow skills and add an experienced perspective to your team

•   Prioritize multiple projects and initiatives to focus on what works

•   Support the team when presenting new strategies to leadership

Your people will discover new directions, learn new tactics and grow in their capabilities and effectiveness. As a marketing mentor to young team members, Morrow will help them grow in their knowledge and capabilities. You’ll grow your team’s skills while you boost your marketing effectiveness.As a marketing manager, you’ll have someone to talk to, to brainstorm with, someone with valuable insight and fresh ideas. Meetings are inventive, interesting and energizing.

Choose the program that will help you and your people succeed:

 

GUIDANCE:

Four hours a month of scheduled one-hour mentoring calls, plus two hours of review and direction for specific actions, tactics and programs. Minimum of three months: $1000 per month.

Planning:

Four hours a month of scheduled one-hour mentoring calls, plus two hours per month of intensive planning and two hours of review and direction for specific actions, tactics and programs. Minimum of three months: $1500 per month. 

Tactical:

Ideal for a team: Eight hours a month of scheduled two-hour mentoring calls, plus three hours per month of intensive planning and four hours of review and direction for specific actions, current tactics and ongoing programs. Minimum of three months: $3000 per month.

Tactical plus support:

For a company that wants to expand their marketing capabilities without adding staff, we offer planning, strategy and implementation for offline and online branding—including content updates for websites, analytics, and social media management. Minimum six month retainer to create and implement a program, then train team members to take it over. Monthly fee based on the scope of work required, beginning at $4500.

Inbound marketing:

When it’s time to turn your website into a magnet for new business and reduce the cost of finding qualified leads, call on us. Our experts will work with your team to create the strategy and implement the components—from keyword analysis to positioning to content review and creation to landing pages and analytics—using the HubSpot platform. We can then train your team to take it over, or continue to provide services to supplement your marketing team. Starting at $5000 per month for a minimum of six months.

On-site marketing workshops:

If ongoing support isn’t a fit, choose on-site marketing training. These workshops will bring a marketing or leadership team together to identify new strategies and positioning in a half- or full-day of intensive discussion, brain-teasing exercises and expert guidance. With this foundation, staff will have a clear direction and can move forward quickly.Content can be customized for your company and industry. Fees range from $1500 to $3000, plus travel expenses.