What is brand optimization?
Bigger impact. More response. Significant results.
What is a brand?
A brand connects verbal and visual elements to create recognition, reach targeted audiences, and build a total experience.
the 5 pillars of branding optimization
Point of choice
Points of choice are where your audiences respond to your message or brand. Where they choose to take action … to click through, call, refer, enroll, recommend, join or buy.
Defining where you are now, who you need to reach, what’s working and what’s not will guide the program. Incorporating short- and long-term goals will establish your strategic definition.
A solid positioning strategy defines what’s seen, heard and read. It follows strategic definition–current perceptions, audiences, and communication channels.
In implementation the points of choice set the framework, while positioning, identity and messaging inform the tactics, channels, and marketing tools we choose.
An essential element of a new, refreshed or restaged brand is introducing it to everyone in the organization, and providing them with the tools to communicate its essence.