What is brand optimization?

Bigger impact. More response. Significant results.

What is a brand?
A brand connects verbal and visual elements to create recognition, reach targeted audiences, and build a total experience.

the 5 pillars of branding optimization

Point of choice

Points of choice are where your audiences respond to your message or brand. Where they choose to take action … to click through, call, refer, enroll, recommend, join or buy.

Strategic definition

Defining where you are now, who you need to reach, what’s working and what’s not will guide the program. Incorporating short- and long-term goals will establish your strategic definition.

Positioning

A solid positioning strategy defines what’s seen, heard and read. It follows strategic definition–current perceptions, audiences, and communication channels. 

implementation

In implementation the points of choice set the framework, while positioning, identity and messaging inform the tactics, channels, and marketing tools we choose.

internal adoption

An essential element of a new, refreshed or restaged brand is introducing it to everyone in the organization, and providing them with the tools to communicate its essence.

our expertise

Bigger impact. More response. Significant results.

What is a brand? A brand connects verbal and visual elements to create recognition, reach targeted audiences, and build a total experience.

What is brand optimization?

It’s a narrowly focused, carefully positioned brand crafted to connect with specific audiences, when and where they’re looking for what you offer. An optimized brand presents key messages and vivid images at the precise point when and where your target is choosing to respond — to inquire, join, refer, click through, sign up, enroll or buy — the critical point of choice.

So what does it mean?

· The brand design is quickly recognized.
· Messages and visuals capture attention and entice response.
· The unique value and benefits are easily understood.
· There is a clear call to action.
· Consistency unifies the visual and verbal brand.
· The program is easy to implement and manage.
· An optimized brand rises above the chaos and creates a connection.

The results?

Products leap off the shelf. Leads surge. Sales numbers swell. Enrollment expands. Patients choose. Members join. People talk. Business accelerates. Results multiply.